KG+ select | former Junpu Elementary School 12th Apr. – 12th May 2019

Tsubasa Fujikura

Born in 1977, Kitahiroshima, Hokkaido, Japan; based in Sapporo.

© Tsubasa Fujikura

At one time a neon sign was a symbol not identifying place but also the social community it cohabited, referencing culture and the people who used the area. Now, with the development of acrylic electrical signage neon signs are rapidly decreasing. Fujikura photographs remaining neon signs, originally made for advertising highlighting the craftsmanship and artistic value of the signage. This is a series pays respect to the anonymous craftsmen and serves as a homage to the once-booming phenomenon of neon in the field of commercial art.

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